Between working three jobs at break neck speed sometimes I’m able to come home after one and catch a commercial on television. (Usually during Supergirl or Agents of Shield.). The other night, as I was watching, a Coca-Cola commercial came on.
The commercial had a young boy going around town sneaking Coca-Cola bottles into various scenes, in which someone laboring over obligatory holiday decor, discovers the bottle right where their hand was about to be. It sounds pretty thoughtful right? For me, it conjures up the same philosophy of the , “I’d like to buy the world a Coke” commercial from the 70’s. However instead of sticking around to “keep the world company” as the 70’s commercial suggests, the kid took off running in the opposite direction.
The little boy delivering coke stopped by the gift wrap shop where a young girl about the age of 14 is feverishly wrapping presents. He dropped off a Coke for her too. A few seconds later I realized the boy gave everyone else in the commercial a regular Coca-Cola, but somehow this young skinny girl who probably could use the calories (since she burned up a plethora wrapping presents), gets the short end of the caloric intake stick, and gets a DIET Coke.
Most people probably wouldn’t take offense to this. However when it comes to commercials I read too much into things and wonder often what they are really trying to say. I wish they would have inserted a scene in which the girl whips her braided hair behind her and shouts, “What is this supposed to mean? HUH?” Then she chucks the icy cold diet bubbly substance at the boy as he runs away in tears after bringing up a normal sized girl’s insecurities. Maybe he wasn’t referencing her size at all. Maybe the boy was inferring she wasn’t worthy of a full Coke? Maybe he only quasi liked her?
Nobody in the commercial as far as I could tell received a cherry flavored Coke, or even the illustrious cherry-vanilla version. Maybe this was an oversite on Coca-Cola’s part. Maybe it wasn’t. Maybe it was subliminal? Who knows.
What commercials have you read too much into?